Everyone else asks about your baby.
We’re here for you.
Everyone else asks about your baby.
We’re here for you.
Becoming a mum is beautiful, messy chaos. It’s unravelling and rebuilding.
Fern gives you a judgement-free space to make sense of who you're becoming, and helps the people around you to give you the support you actually need.
Becoming a mum is beautiful, messy chaos. It’s unravelling and rebuilding.
Fern gives you a judgement-free space to make sense of who you're becoming, and helps the people around you to give you the support you actually need.
Becoming a mum is beautiful, messy chaos. It’s unravelling and rebuilding. Fern gives you a judgement-free space to work through it, and helps the people around you understand how to give you the support you actually need.
Messages
You are a whole person.
That person also has a baby.
You are a whole person.
That person also has a baby.
You have a career, a sense of humour, and opinions about things that have nothing to do with sleep schedules, nappy changes or tummy time.
As much as you can love motherhood, you can find it extremely challenging at the same time. It can fill you up, but it can also leave you feeling lost, isolated, and hard to find the person you were before. You’re not imagining it, and you’re not the only one.
You have a career, a sense of humour, and opinions about things that have nothing to do with sleep schedules, nappy changes or tummy time.
As much as you can love motherhood, you can find it extremely challenging at the same time. It can fill you up, but it can also leave you feeling lost, isolated, and hard to find the person you were before. You’re not imagining it, and you’re not the only one.
This isn't another baby app.
It's about you.
This isn't another baby app. It's about you.
Nappy logs
Nappy logs
Feed trackers
Feed trackers
Sleep charts
Sleep charts
We're here with you from birth, through the fourth trimester and beyond. We'll help you through the identity shifts, the whirlwind of emotions and get the support you actually need.
We're here with you from birth, through the fourth trimester and beyond. We'll help you through the identity shifts, the whirlwind of emotions and get the support you actually need.
01 Keep your village close
Helping the people around you to understand
We want nothing more than for the people around you to support you and know how you're really doing. Don’t want people kissing the baby? Need your partner to better understand to reduce your mental load? We’ve got you.
Your village
Ways they can help
Visitor guidelines
Boundaries for when people visit
Things you need
What would actually help
Invite your partner
Their own app to help them understand and share the mental load
Your circle
Invite
It’s not the number that matters. Just one person can make a difference.
M
Mum
Family
Joined
P
Priya
Friend · Invite sent
Resend
Visitor guidelines
Boundaries are hard to say out loud. Pick what you need and we’ll say it for you.
Please don’t kiss the baby
Wash your hands when you arrive
Add your own
A
M
P
To Alex, Mum and Priya
Preview
Send to your village
Week 1
Week 2
Week 6
Week 12
Your milk coming in
Your breasts may feel noticeably heavier, larger and firmer than they did with early colostrum.
Tip: You might notice some leaking, so breast pads can help.
If you have a fever and a sore, red breast, speak to your GP to check for mastitis.
02 Thing to expect
We'll say the awkward stuff no-one warns you about
From your milk coming through to nightsweats and hair loss.
You won't get caught off guard and we'll flag symptoms that might be worth getting checked by a medical professional.
03 Unravel and rebuild
Make sense of who you're becoming
Check-in with yourself: say it or write it down, then decide what happens next: keep it, share it, or let it go. Whether you're feeling low or hot rage, we'll help you rebalance.
Your week
How are you, really?
M
T
W
T
F
S
S
Evenings have between 01:00 - 3:00am have been hardest this week
What helped before
Things that lifted you on harder days.
A walk on my own
Helped 3 times
Talking to Priya
Helped twice
What can you do tomorrow?
Make a plan
Tuesday, 03:12
Say exactly how you feel. Don’t edit yourself.
“I love her so much, but I can’t stop missing my old life and who I was before. I can’t tell anyone in case they judge me.”
Work through it
Gentle prompts to untangle it
Share with my village
Send it to Alex, Mum or Priya
Let it go
Destroy it, watch it disappear. Whatever you need
0:42
OLIVIA · 9 MONTHS POSTPARTUM
I cried in the car park after my first
MIA · 6 MONTHS POSTPARTUM
Most nights I dread going to bed. The broken sleep is brutal. I feel so alone because all the other babies seem to be sleeping through the night?!
Me too
You and 214 others
Share yours
Post anonymously
Share your story
Moderated by Fern.
04 Feel less alone
Connect with other mums going through the same thing
Real stories from women in the middle of the same unravelling and rebuilding as you.
No unsolicited advice, just the feeling that you're not the only one.
Built by mums,
for mums.
There’s heaps to support pregnancy, and the baby’s development. But we couldn’t find anything to support what we were going through as we became mums. That's why we built Fern.
Everything we build comes from our own experiences of motherhood and conversations with women going through what you’re going through now.
Emily and Ruby
(and Reuben and Jimmy - our tiny humans!)
01 Keep your village close
Helping the people around to support you
We want nothing more than for the people around you to support you and know how you're really doing. Don’t want people kissing the baby? Need your partner to better understand to reduce your mental load? We’ve got you.
02 Thing to expect
We'll say the awkward stuff no-one tells you
From your milk coming through to nightsweats and hair loss. You won't get caught off guard and we'll flag symptoms that might be worth getting checked by a medical professional
03 Unravel and rebuild
Make sense of who you're becoming
Check-in with yourself: say it or write it down, then decide what happens next: keep it, share it, or let it go. Whether you're feeling low or hot rage, we'll help you rebalance.
04 Feel less alone
Connect with other mums going through the same thing
Check-in with yourself: say it or write it down, then decide what happens next: keep it, share it, or let it go. Whether you're feeling low or hot rage, we'll help you rebalance.
Messages
Built by mums, for mums.
We built Fern because we were looking for something to support our motherhood journey and couldn’t find it.
There’s plenty to support pregnancy, menstruation and the baby’s development. But we couldn’t find anything that was designed to support everything we were going through as we became mothers.
Everything we build comes from our own experiences of motherhood and conversations with women going through what you’re going through now.
Emily and Ruby x
(and Reuben and Jimmy - our tiny humans)
They say it takes a village to raise a baby.
We think it takes one to raise a mum too.
They say it takes a village to raise a baby.
We think it takes one to raise a mum too.
You are a whole person.
That person also has a baby.
You have a career, a sense of humour, and opinions about things that have nothing to do with sleep schedules, nappy changes or tummy time.
As much as you can love being a mum, you can find it extremely challenging at the same time. It can fill you up, but it can also leave you feeling lost and hard to find the person you were before. You’re not imagining it, and you’re not the only one.
Built by mums, for mums.
There’s heaps to support pregnancy, and the baby’s development. But we couldn’t find anything to support what we were going through as we became mums. That's why we built Fern.
Everything we build comes from our own experiences of motherhood and conversations with women going through what you’re going through now.
Emily and Ruby
(and Reuben and Jimmy - our tiny humans!)
We built Fern because we were looking for something to support our motherhood journey and couldn’t find it.
There's plenty to support pregnancy, menstruation and the baby's development. But we couldn’t find anything that was designed to support everything we were going through as we became mothers.
Everything we build comes from our own experiences of motherhood and conversations with women going through what you’re going through now.
Emily and Ruby
(and Reuben and Jimmy - our tiny humans!)
Sign up for early access
They say it takes a village to raise a baby. We think it takes one to raise a mum too.
Everyone else asks about your baby.
We're here for you.
Everyone else asks about your baby. We're here for you.
Everyone else asks about your baby. We're here for you.